Our Mission

At CasinoRanks.uk, we believe every player deserves access to honest, unbiased information about online casinos. Founded in 2019 by a team of gambling industry professionals, our mission is to empower UK players with the knowledge they need to make informed decisions about where to play.

The online gambling landscape can be overwhelming. With hundreds of casinos vying for your attention, each promising the best bonuses and experiences, it's difficult to separate the exceptional from the ordinary—and the trustworthy from the questionable. That's where we come in.

What Sets Us Apart

Unlike many casino comparison sites that simply list operators and their bonuses, we take a comprehensive approach to reviewing online casinos. Our evaluation process examines every aspect of the player experience:

  • Licensing and Security: We verify every casino holds a valid UK Gambling Commission licence and employs industry-standard security measures to protect your data and funds.
  • Bonus Fairness: We don't just look at headline bonus amounts. We analyse wagering requirements, game restrictions, time limits, and withdrawal caps to assess the true value of promotions.
  • Game Quality: We test games from leading providers, evaluating variety, RTP percentages, and overall entertainment value.
  • Payment Processing: We examine deposit and withdrawal options, processing times, and any associated fees.
  • Customer Support: We contact support teams with real questions to assess response times and helpfulness.

Our Values

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Accuracy

We fact-check all information and update our reviews regularly to ensure accuracy.

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Impartiality

Our reviews are not influenced by advertising relationships or commercial partnerships.

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Transparency

We clearly disclose how we make money and any potential conflicts of interest.

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Player Safety

We prioritise responsible gambling and only recommend licensed operators.

Meet Our Team

Our team combines decades of experience in the gambling industry, from casino operations to game development and regulatory compliance.

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James Wilson

Founder & Editor-in-Chief

Former casino compliance officer with 15 years of industry experience. James leads our editorial team and oversees all reviews.

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Sarah Thompson

Senior Casino Analyst

Expert in bonus structures and wagering requirements. Sarah ensures our bonus reviews are thorough and player-focused.

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Michael Patel

Game Testing Lead

Professional slots tester with expertise in RNG verification. Michael evaluates game quality and fair play standards.

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Emma Roberts

Responsible Gambling Advisor

Certified responsible gambling specialist. Emma ensures our content promotes healthy gambling habits.

Our Review Process

Every casino on our site undergoes a rigorous evaluation process before being recommended to our readers. Here's how it works:

  • Initial Screening: We verify the casino holds a valid UKGC licence and has been operating for at least 12 months.
  • Account Creation: We create real accounts, make real deposits, and play real games to experience the platform as a genuine player would.
  • Bonus Testing: We claim welcome bonuses and play through wagering requirements to verify terms are fair and achievable.
  • Withdrawal Testing: We request withdrawals to test processing times, verification requirements, and any potential obstacles.
  • Support Evaluation: We contact customer support through multiple channels to assess responsiveness and helpfulness.
  • Ongoing Monitoring: We continuously monitor player feedback and update our reviews as casinos evolve.

How We Make Money

Transparency is one of our core values, so we want to be upfront about how CasinoRanks.uk generates revenue.

We participate in affiliate programmes with some of the casinos we review. When you click through to a casino from our site and create an account, we may receive a commission. However, this never influences our rankings or reviews. We have rejected lucrative partnerships with casinos that don't meet our standards, and we openly recommend casinos that don't have affiliate relationships with us when they offer superior experiences.

Our editorial and commercial operations are kept strictly separate. Our reviewers don't know which casinos have commercial relationships with us, ensuring every review is based purely on merit.

Our Commitment to Responsible Gambling

While we help players find great casinos, we never lose sight of the fact that gambling carries risks. We are committed to:

  • Promoting responsible gambling messages throughout our site
  • Providing resources and links to support organisations
  • Only recommending casinos with robust responsible gambling tools
  • Never targeting vulnerable individuals or minors
  • Regularly reviewing and improving our responsible gambling policies

If you or someone you know is struggling with problem gambling, please visit BeGambleAware.org or call the National Gambling Helpline at 0808 8020 133.

Get in Touch

We value feedback from our readers. Whether you have a question about one of our reviews, want to report an issue with a casino, or simply want to say hello, we'd love to hear from you.

Visit our Contact page to get in touch with our team.