Privacy Policy

How we collect, use, and protect your personal information.

Last Updated: 1st December 2025

CasinoRanks.uk ("we", "us", "our") is committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

  • Complete our contact form or send us an email
  • Subscribe to our newsletter
  • Participate in surveys or competitions
  • Leave comments or feedback on our website

This information may include your name, email address, telephone number, and any other details you choose to share with us.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

  • Device Information: Browser type and version, operating system, device type, screen resolution
  • Usage Data: Pages visited, time spent on pages, links clicked, scroll depth
  • Connection Information: IP address, internet service provider, approximate geographic location
  • Referral Data: The website that referred you to us, search terms used

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and gather information about how you use our website. Please see Section 6 for detailed information about our cookie practices.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide and Improve Our Services

  • Respond to your enquiries and provide customer support
  • Send you newsletters and promotional content (with your consent)
  • Analyse website usage to improve content and user experience
  • Personalise your experience on our website

2.2 For Security and Legal Compliance

  • Detect, prevent, and address fraud, security breaches, and technical issues
  • Comply with legal obligations and regulatory requirements
  • Enforce our Terms and Conditions and protect our rights

2.3 For Analytics and Research

  • Understand how users interact with our website
  • Measure the effectiveness of our content and marketing efforts
  • Conduct research and analysis to improve our services

3. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Consent: Where you have given clear consent for us to process your personal data for a specific purpose, such as receiving marketing communications.
  • Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, provided your rights don't override those interests. This includes improving our services, preventing fraud, and conducting analytics.
  • Legal Obligation: Where processing is necessary to comply with a legal obligation.
  • Contract: Where processing is necessary for the performance of a contract with you.

4. Data Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

  • Website hosting and maintenance providers
  • Analytics services (e.g., Google Analytics)
  • Email marketing platforms
  • Customer support tools

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 Affiliate Partners

When you click on links to casino websites, those sites may collect information about you. We encourage you to review the privacy policies of any third-party sites you visit. We do not share your personal information with our affiliate partners unless you explicitly consent.

4.3 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of CasinoRanks.uk, our users, or others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any change in ownership or uses of your personal data.

5. International Data Transfers

Your information may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the UK Information Commissioner's Office
  • Transfers to countries recognised as providing adequate data protection
  • Other legally approved mechanisms

6. Cookies Policy

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to site owners about how users interact with their content.

6.2 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly. These cannot be disabled without impacting site functionality.
  • Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous information.
  • Functional Cookies: Enable enhanced functionality and personalisation, such as remembering your preferences.
  • Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of advertising campaigns.

6.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies
  • Clear all cookies when you close your browser

Please note that disabling certain cookies may affect the functionality of our website.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Contact form submissions: 3 years from the date of enquiry
  • Newsletter subscriptions: Until you unsubscribe
  • Analytics data: 26 months (in anonymised form)
  • Legal/compliance records: As required by applicable law

8. Your Rights

Under UK data protection law, you have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: Request limitation of how we process your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided in Section 11.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for data in transit
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Staff training on data protection

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

10. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected personal data from someone under 18, we will take steps to delete that information promptly. If you believe we have collected information from a minor, please contact us immediately.

11. Contact Information

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your data, please contact us:

  • Email: privacy@casinoranks.uk
  • Post: CasinoRanks.uk, Data Protection Officer, 123 High Street, London, EC1A 1AA, United Kingdom

We aim to respond to all legitimate requests within one month. If your request is complex or numerous, we may require an additional two months, in which case we will notify you.

12. Complaints

If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Telephone: 0303 123 1113
  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post a prominent notice on our website
  • Where required by law, seek your consent to the changes

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.